The Works

Mapping seamless paths for intuitive navigation.

A detailed user flow diagram showing step-by-step navigation paths with clear decision points.
A detailed user flow diagram showing step-by-step navigation paths with clear decision points.
User Flows

User flows are essential in the design process as they help visualize the path users take when navigating through a product. Mapping out these flows, it helps to identify potential pain points and streamline the experience, ensuring that functionality aligns with user needs. This iterative approach in creating low-fidelity wireframes allows teams to focus on user-centered design, refining structures that enhance usability and engagement.

Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Low-fidelity Wireframes

Low-fidelity wireframes crafted to outline structure and functionality, laying the foundation for user-centered design.

Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Visual Design (UI)

Creating interactive models to test and refine ideas. Interactive prototypes that bring concepts to life, allowing real-time feedback and iteration before final development.

Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
High-fidelity Wireframes

Interactive prototypes that bring concepts to life, allowing real-time feedback and iteration before final development.

Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Black and white wireframe sketches illustrating layout and content placement for a mobile app interface.
Prototypes

Creating interactive models to test and refine ideas. Interactive prototypes that bring concepts to life, allowing real-time feedback and iteration before final development.

Gallery

A detailed user flow diagram showcasing a complex banking app interface designed for CIMB.
A detailed user flow diagram showcasing a complex banking app interface designed for CIMB.
Wireframe sketches of an aviation booking system created during the AirAsia project phase.
Wireframe sketches of an aviation booking system created during the AirAsia project phase.
Interactive prototype screen highlighting seamless navigation for a telco service app developed for Axiata.
Interactive prototype screen highlighting seamless navigation for a telco service app developed for Axiata.
Information architecture sitemap illustrating the structure of a corporate website designed for NEC.
Information architecture sitemap illustrating the structure of a corporate website designed for NEC.
User interface design mockup featuring vibrant colors and intuitive layout for Bray Leno Splash.
User interface design mockup featuring vibrant colors and intuitive layout for Bray Leno Splash.
A snapshot of a customer journey map presented during a UX strategy talk at Suntec Singapore.
A snapshot of a customer journey map presented during a UX strategy talk at Suntec Singapore.

Snapshots from diverse projects across industries

Experience Highlights

From software engineering to design leadership, my journey spans aviation, telco, and banking industries.

Roles

Key Positions Held

Software engineer, Consultant, UX designer, Senior UX designer, and Design lead.

A collage showing various UX/UI design projects and professional moments across different industries.
A collage showing various UX/UI design projects and professional moments across different industries.
Industry Scope

12 years of experience from aviation, telco and banking backgrounds. With an intuitive design and user-friendly interface, your website will captivate visitors.

Services

Crafting user flows, wireframes, UI and prototypes with care.

A creative workspace showing sketches of user flows and wireframes on paper with a laptop and coffee cup nearby.
A creative workspace showing sketches of user flows and wireframes on paper with a laptop and coffee cup nearby.
UX Design

Building smooth user journeys and intuitive interfaces.

UI Design

Designing clean, engaging visuals for digital products.

Prototyping

Creating interactive models to test and refine ideas.