Crafting thoughtful UX/UI designs that tell stories and solve problems.
See projects from aviation, telco to banking.
Projects
A glimpse into my UX/UI design journey.
CIMB SME Biz Loan & Wealth Management
Led UX strategy for CIMB’s web & mobile banking app. Designed seamless banking user journeys.
Axiata UX Audit Analytics
Designed data visualization for telecom analytics. UX Audit for Yoodoo, Dialog & Doc990 (Sri Lanka).
Bray Leno Splash UX UI Analytics
Help Digi online sales increase 1% by applying Google Analytics to drive funnel conversion, recreate the sitemap and redesign the homepage & product detail page. Also worked on website revamp for UOB Singapore and Citi Singapore.
AirAsia UI Analytics
Crafted intuitive & simplified booking flows for AirAsia users.
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IBM UX UI Business Analysis PMO
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Relationship management tool for Maybank, Petronas and POC for Bank of Singapore
NEC Software Engineering
Structured complex software navigation paths.
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Experience
From software engineer to design lead, my journey spans aviation, telco, and banking industries.
I craft user flows, wireframes, visual design and prototypes.
Roles
Design Lead
CIMB
2019 - 2025
Leading UX strategy and design for banking products.
Senior UX Designer
Bray Leno
2017 - 2019
Shaped user experiences for digital platforms.
Meet Sonia
Showcasing my UX/UI journey through projects with NEC, IBM, AirAsia, and more.
My Experience
From software engineer to design lead, blending tech and creativity across industries.
Let's Connect
Questions or projects? Let’s chat and create together.
